Zara launches the first collection made for the metaverse

Zara consolidates its presence in the Metaverse by developing for the S / S 22 season, a limited edition capsule collection for sale in its physical stores.

Already last season the brand had created through the Zepeto app, a collection in collaboration with Ader Error, a collective based in Seoul. A project that has led the Spanish brand name to position itself at an increasingly competitive level in the fashion market. Furthermore, this collection has allowed the brand to develop its avant-garde and trendy vision, which has always distinguished it on the world scene.

In this case, she wanted to enter the virtual world as a protagonist, with a capsule collection with eccentric and psychedelic tones.

A jumpsuit, a jacket and shorts but also multicolored jeans, a silk top, platform sandals, enclose the essence of the concept of the collection. A sparkling futuristic line designed to be worn in the real world, responding to all the needs and comforts of the daily routine.

 

LIME GLAM IS THE METACOLLECTION OF THE SPRING SUMMER 2022 SEASON BY ZARA.

The name “Lime Glam” was designed to also accommodate a beauty and make-up line, as well as to present three digital tools (including a photo booth), designed with the aim of providing an immersive shopping experience.

A project that makes all companies in the sector and beyond reflect. A signal that makes us understand the will of a global brand to change direction and sail towards the communication of the future, overcoming all limits.