AR (Augmented Reality or Augmented Reality) is a very versatile technology that allows a wide margin of use.
The basic concept is simple: thanks to the use of the cameras of mobile devices, such as tablets and smartphones, it is possible to visualize virtual elements in the surrounding environment that do not exist in the physical world.
Starting from this principle, it is easy to imagine how an architect can easily show a preview of a project to one of his clients, even before it has actually been implemented.
In the same way, a designer can visualize a prototype of a 3D complement in the future placement environment, lowering it into the surrounding space.
Another possible use is in the e-commerce field: once landed in the product sheet, a potential customer could have the possibility of previewing and in a 1: 1 scale, the article he is interested in. Statistical data report that online shops equipped with Augmented Reality have increased their conversion rate by over 70%.
The areas of application are as many as the possible creative scenarios that can be generated, both offline (through brochures, catalogues, business cards and interactive packaging) and online (newsletters, advertising and social media).
Until recently, to acquire this type of technology, it was necessary to develop custom apps or software, with expensive development costs. Today, thanks to continuous innovations and technological progress, it is possible to access this new marketing channel through WebAR (Web Based Augmented Reality), a form of Augmented Reality whose only difference is the access “door”: instead of apps made ad hoc and mandatory to download, it is possible to start the experience simply through the internet browser, starting from a QrCode, a link or an NFC tag.
This has mainly allowed a reduction in development costs and greater ease of use. Furthermore, being connected to an internet domain, it allows you to track fundamental metrics for companies, such as traffic, number of users, origin and post-experience customer journey.
In a world where consumers are increasingly looking for immersive and engaging experiences that bring them closer to brands, this technology is destined to become a point of reference for all those companies that want to keep up with the times and take advantage of innovation technology to increase your profits.
At Periodico Studio, we take care of creating innovative marketing campaigns in WebAR that bring concrete advantages to our partner companies and project them into the communication of the future. In particular, we take care of the creative ideation, 3D modeling or the creation of the necessary multimedia contents, the actual creation of the experiences and the performance analysis.
