Whether you are traveling for tourism, study or work or you are participating in an event, how many times have you found yourself in front of a map looking for useful information?
While waiting for our means of transport to arrive or while browsing a large fair, why not discover the tourist attractions of the city we are in, directly projected onto the map in our pocket or next to us at the stop?
With WebAR it is possible to “increase” a simple 2D map, making it interactive, innovative and allowing users to interact with it, simply by framing it with their mobile device.
The requirement? A stable internet connection. Yes, because thanks to Web-Based Augmented Reality it will no longer be mandatory to download third-party applications in order to enjoy Augmented Reality experiences.
For the public it will be an interactive and fun tool, for companies instead, a real Geomarketing tool, able to exploit places and points of interest to attract customers and collect statistics to be used in retargeting strategies. In fact, being hosted on the server, AR experiences generate detailed data from online user navigation, allowing you to receive useful metrics for the company’s strategic plan.
Therefore, to innovate our cities and allow tourists to use their smartphone to discover them, it will be enough to equip 2D maps, billboards or tourist attractions with QR Codes to frame to start the magic.
The map has a new treasure… increased!