Let’s start with a concrete example, fairs: of course, these scenarios are a huge opportunity to meet interested potential buyers and involve a considerable effort in terms of costs.
Also, what about online events and presentations? In these times, where digital experiences are taking over physical ones, more and more events are taking place in the digital world. It can be difficult to realize the potential of products without investing a significant budget.
Bridging the gap between online and offline!
This is where AR comes in: thanks to its technology, Augmented Reality helps bridge the gap between online and offline, improving B2B sales and revenue and being a useful tool for marketers.
Here’s how it works: during the presentation, one of the biggest difficulties is to engage the audience, keeping them interested in the point where they want to know more and maybe even invest in the project or buy the products.
During online presentations or in crowded events such as fairs or summits, this is even more difficult: but what if a simple tool could help brands create dynamic presentation material that significantly contributes to increasing sales and generating leads?
First of all, let the data speak for themselves: according to this statistic, 70% of B2B buyers and researchers use videos on brands to get informed during their purchasing journey. Almost half of them are Millennials, looking for innovative experiences during the decision-making process.
Interact, engage and speed up sales!
Thanks to AR technology, brands can improve their sales performance, become more engaging and provide their target with a more accurate overview of what they offer: an AR Powerpoint presentation, for example, can include a customized video in which the CEO presents the brand or a QrCode to be scanned by your audience which will show the 3D model of a new product, with which it will be possible to interact.
With such a powerful tool, companies can improve their sales and lead generation performance, bring slides to life and transform boring graphs into animated videos that perfectly show growth forecasts or insights. All this thanks to WebAR technology, which does not require the download of any app.
The potential is great: allowing potential buyers to see an interactive 3D model in the real space around them not only ensures their trust, but adds the emotional factor to the sales experience and, last but not least, can accelerate sales , showing customers exactly what they will get.