Art has always played a structural role as a bridge between the ages, past, present and future, representing each period with its technique and style.
So it continues to do, projecting us into the world of innovation and anticipating what we will all call the Metaverse in the future.
In particular, tourism is increasingly relying on new technologies. A striking example is the use of Augmented Reality in museums.
But why can AR represent a great added value for the whole sector?
Augmented Reality lends itself well to being used in the world of tourism as it adds information to what is in front of you. For example, in art galleries or museums, by pointing the phone at a work, one could have explanations, information and data in one place.
Why, for example, not have an artist tell his own work? In this way, it would be possible to provide tailor-made (the visitor chooses what to look at) and dynamic guided tours.
And so extinct animals could come back to life, ancient battles could be relived, scientific demonstrations could be explained with concrete examples and worn frescoes seen as new.
Today, thanks to AR, static museums can incorporate movement, dynamism and interactivity to increase visitor engagement and also capture new audience segments.
In these 3 successful examples that we report, it is possible to see how, simply through the camera of their smartphone, visitors can have a totally new and immersive experience.
- Story of the Forest, National Museum of Singapore, Singapore (https://youtu.be/OMv92DpcgfI)
- The Art Gallery of Ontario, Toronto (https://youtu.be/mHFzkV20lwQ)
- Skin & Bones – The Smithsonian Institution, Washington D.C. (https://youtu.be/7agVb4IG16M)