Being accessible via the internet and without the need for dedicated applications, WebAR is a versatile tool that can also be used in Email Marketing campaigns.
Thanks to the inclusion of Augmented Reality in DEM campaigns, it is possible to virtually bring products and services into the homes of potential customers, transmitting them information in a creative and rapid way, to better guide them in the decision-making phase.
You can range from the single article shown in preview, to the entire 3D model of an apartment, from furniture on a 1:1 scale to be placed directly in the final destination space, to Gamification Quiz thanks to Face Recognition that allow you to obtain surveys or reviews.
In this way, a single newsletter can become much more than a simple communication channel: the WebAR will first of all allow an increase in the opening rate, clickers and conversions and will help to significantly improve the positioning of the brand in the minds of consumers.
Furthermore, in a global market where the search for experientiality is becoming increasingly strong, the creation of engaging and interactive newsletters would take the company one step ahead of its competitors.