Augmented Reality applied to communication and marketing: 4 interesting trends

The world of Communication and Marketing is in full technological evolution and Augmented Reality is one of the latest frontiers that are revolutionizing the sector. Many industries such as retail, gaming and entertainment have already successfully implemented this type of technology, we see below 5 interesting introductions of AR technology in the marketing sector. More and more the goal is to amaze the consumer and this type of solution is more than effective for this purpose.

 

1. REMOTE VIDEO COLLABORATION WITH THE USE OF VIRTUAL BACKGROUNDS AND FACE FILTERS

Remote meetings have increased significantly to meet the needs of the recent Covid19 epidemic and multinationals such as Google, Microsoft and Zoom have made platforms available to allow collaborators from all over the world to continue working without suffering too much distance. 

However, many people do not tolerate the relationship with webcams, not tolerating the fact of showing their physical appearance and the surrounding environment in front of colleagues.

Augmented reality, however, makes it possible to cope with these problems thanks to the use of virtual backgrounds that can be customized by the same company. This type of solution defends the privacy of individuals and makes it possible to make online video conferences more interactive, fun and comfortable.

Another very useful feature is the retouching of the face which creates effects of teeth whitening, smoothing and illumination of the skin to increase confidence when the camera is in operation.

 

2. THE RISE OF E-LEARNING PLATFORMS BASED ON AUGMENTED REALITY

Even students and professors have had to deal with distance teaching, the so-called DAD (distance learning) and augmented reality has offered them innovative solutions to revolutionize the education sector.

Thanks to the use of smartphones and tablets, students can now see objects in three dimensions that come to life in the real world. An interesting use that intrigues and improves learning.

Many applications are made available to teachers to make the most of this type of technology and increase engagement during lessons.

 

3. SHORT VIDEO CONTENT BASED ON AUGMENTED REALITY

The short-video format is optimal for use on today’s social media channels such as Instagram Reels, TikTok and Snapchat Spotlight.

The ability to edit the video with augmented reality effects such as filters, lenses and virtual backgrounds, makes everything much more engaging for the user.

Walmart has adopted this method of communication to attract the final consumer, demonstrating the use of products in a virtual way. The world of E-commerce is becoming increasingly interested in this type of technology, to promote the experience of using products in a more immersive way.

 

4. THE USE OF AVATARS IN LIVE STREAMING SESSIONS

In Japan, more than 3000 Youtubers use virtual avatars in their streaming sessions. They replace their physical appearance with their virtual alter-ego who acts as they would like, all thanks to the implementation of augmented reality in the video component.

Similarly, Twitch users also make their gameplay more creative with AR technology, to interact in a more compelling way with their online audience.

 

OUR OPINION

The trend of new virtual technologies provides companies and consumers with many opportunities to seize. In a world that is increasingly oriented in the virtual landscape, our advice is to know how to communicate by speaking the same language as the users.

Digitization and immersion of experience are the new frontiers of the market, creativity and engagement, as well as the keywords on which marketing experts will base their strategy for their customers. A present and a future now beyond the boundaries of reality.