In modern communication, the role of packaging is assuming an increasingly important role in product sales dynamics. Companies are constantly looking for the perfect visual semiotics to capture consumers’ attention and lead them to purchase.
Today, quality is no longer limited to the characteristics of the product alone but also to the way of communicating them, with packages and labels that amaze buyers.
And here too, many brands are finding the ideal solution in the use of Augmented Reality which can be effective and efficient for this purpose, creating creative and engaging experiences to be displayed directly on product labels and packaging, thanks to a simple scan with the camera of your QR Code smartphone.
Seeing a bee flying over the honey jar, discovering the secrets of cosmetics through 3D animations, being told the story of a bottle of wine and seeing its production process are just some of the infinite creative possibilities that WebAR offers.
Equally numerous are the needs of use depending on the phase of the funnel in which Augmented Reality is used: from experiences aimed at increasing Brand Awareness up to Gamification Face Filter to obtain surveys and reviews.
This is also possible thanks to the tracking systems that this technology makes available: from each experience it is possible to obtain fundamental metrics for the growth of a Brand, such as traffic, interactions, views, user location, time spent, CTR and Conversion Rate.
All this, without the need for dedicated applications or software. In fact, the principle of Web Augmented Reality is based on the ease of access via smartphone, thanks to URLs activated by scanning a QR code or an NFC tag.
Simple for the customer, economical for the company.
