There is always something reassuring about reading statistics. In essence, knowing that a new technology actually leads to achieving the desired results can be fundamental when deciding to invest in it for your business, both in terms of commitment and budget.
That’s why we’ve gathered some of the most interesting statistics on Augmented Reality that will show you how much this technology is changing the way we think about marketing and communication.
1. AR is changing the online shopping experience
According to Gartner, 100 million consumers will buy products after trying an Augmented Reality experience. This is because AR has the potential to make the customer journey engaging, thanks to the creation of unique and personalized experiences, through which companies will allow their customers to view products in different contexts.
2. Millennials and Generation Z are the best “targets” for AR
The Global Web Index survey revealed that over 35% of AR users are between the ages of 16 and 34, while another 35% belong to the 25-34 age group. This implies that brands will have to focus on shifting their focus to marketing strategies aimed at Millennials and Generation Z.
3. The AR market is constantly growing
As BusinessWire reports, the AR market will be worth over $60 billion in 2023 and its main drivers will be increased investment and growing demand from different industries. Nabila.cloud’s forecasts, on the other hand, estimate the achievement of 340 billion by 2028. This shows how rapid and important growth is.
4. Mid-sized businesses are embracing AR technology
Deloitte’s 2019 Mid-Market Technology Trends Report shows that 88% of mid-market businesses and organizations are already using AR in their communications strategies.
5. Media planners and AR announcements
According to Vibrant Media, 67% of media planners are looking to incorporate more AR ads into their campaigns, to improve the user experience when interacting with brands on social media and in real life.
6. 5G and AR
The introduction of new technologies in smartphones and 5G continue to improve AR experiences and create a larger potential market for cloud-based streaming applications, according to the eMarketers 2020 report.
7. AR improves both employee and customer interactions with brands
As Deloitte reports, among companies that use AR, 42% use virtual demos to improve employee and customer interactions with company products and services, 40% use AR to educate customers on the use of products and 38 % uses it to engage new customers.
As these statistics show, the AR market has a bright future and more and more companies, even small and medium-sized ones, are adopting this technology to improve and diversify their marketing strategies.